B2B websites for offers that need explaining

In a B2B purchase, several people decide. Each one looks for something different on your website. We organize your offer around those questions and write the content with you. Inquiries reach your CRM with their source. Afterward, the website, code and data belong to you.

Who decides on your website

Management
They want to know whether you understand the problem, and what it costs to do nothing. They read the overview, the approach and references.
Specialist teams and engineering
They check details: interfaces, standards, data sheets, limits of use. If those are missing, they ask your competitor.
Purchasing
They compare vendors. They need contacts, delivery terms and documents they can pass on.
New employees and partners
They read along too. A clear website also explains your offer internally and to sales.

What your next website could look like

See all work →

What belongs on the website

Offer structure
Services, industries and use cases each get their own page. Each page answers one search query, so Google and AI search find the right one.
Content
We interview your sales and engineering teams. From that we write copy that answers questions from real sales conversations. Technical terms stay, promotional language goes.
Inquiries and CRM
Forms ask only what sales really needs. Inquiries go to HubSpot, Pipedrive, Salesforce or your inbox, with source and campaign.
Languages
German, English, French or Italian for Switzerland. Each language has its own addresses and hreflang. You maintain translations in the content system.
Editing
Your marketing team changes text, images and pages itself, with a preview before approval. New pages are assembled from ready-made blocks.
Measurement
Up front we define what counts: qualified inquiries, demo bookings or downloads. Then we measure exactly that and report it to you.

In the intro call we set your goal together.

You learn which first step is worth it for you.

How the project runs

  1. Goal and current stateWe clarify audiences, goal and scope. For an existing website, we review content, rankings and inquiries.
  2. Structure and contentWe define the page structure and key messages. Your team brings the expertise, we write and organize.
  3. DesignWe design blocks rather than single pages. You see early drafts with real copy.
  4. DevelopmentWe build the website with Next.js and a content system. Every change gets a preview link.
  5. Launch and handoverWe go live, set up measurement and redirects, and train your team. Afterward we keep looking after the website if you want.

What the effort depends on

The effort depends on the number of page templates, languages and interfaces, and on how much text is written from scratch. The number of individual pages matters less when they are built from the same blocks.

After an initial conversation and a review of what you have, you get a fixed quote. It states scope, process and what you contribute yourself.

Who this is for

A good fit if

  • Your offer needs explaining before anyone inquires.
  • Several people decide on the purchase.
  • Your marketing team should maintain content without developers.
  • You sell in Germany, Switzerland or both.

A weaker fit if

  • You need a single page for a campaign.
  • You mainly sell through an online shop. Shopify is a better fit then.

Reference websites

All work

Intro call

Let's find out together where your growth gets stuck

  • You talk to the team that also does the work. No sales loop.
  • You learn which first step is worth it for you.
  • If your question fits another specialist better, we'll tell you.
Renata WisniewskaManaging Director, AqteloI read every request myself and reply within one business day.office@aqtelo.com

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What can we help with?

You can select more than one

What you probably want to know

Yes. We interview your sales team and specialists, and write the copy from that. You check facts and approve.

Usually Next.js with a headless CMS such as Sanity. You don't need to know the technology. We justify the choice with your goals and your team.

Yes. Inquiries go straight to HubSpot, Pipedrive, Salesforce or any other system with an API. Source and campaign come along. We set up consent for tracking and newsletters in line with GDPR.

That depends mostly on content and approvals. We set the schedule after the first conversation, and it goes into the quote.

Your marketing team maintains content itself. For new features and page types, we keep looking after the website if you want. Code and access belong to you.

Yes. We work for companies in Germany and Switzerland. We plan multilingual sites for Switzerland from the start.

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