Website relaunch without lost rankings

Your website has grown, but nobody planned it as a whole. Pages overlap, and the design no longer fits your offer. In a relaunch we reorganize structure, content and design. Before that, we check what brings visitors and inquiries today. That stays.

Relaunch or migration

RelaunchMigration
What changesStructure, content, designPlatform and code
PlatformStays or changesAlways changes
ContentReviewed, shortened, rewrittenMoves over largely unchanged
Typical reasonThe offer has changed, the website looks outdatedThe system is too expensive, too slow or too insecure

Often both come together. Then we plan the relaunch and the platform change as one project.

What your next website could look like

See all work →

How the relaunch runs

  1. AuditWe record every URL from the sitemap, Search Console and backlinks. For each page we note visits, rankings and inquiries. That shows you which pages carry the site.
  2. New structureWe decide which pages stay, which are merged and which are removed. Every new page gets a clear job.
  3. Design and contentNew design as blocks, new copy where the old no longer fits. We revise well-ranking pages carefully.
  4. Content migrationWe carry over existing content, images and documents by import, not by hand. Alt texts, titles and descriptions come along.
  5. URL mappingEvery old address gets its destination. We set up 301 redirects and test them completely before launch.
  6. Launch and handoverAfter the switch we watch indexing, positions and inquiries. Your team gets training and all access.

In the intro call we set your goal together.

You learn which first step is worth it for you.

Where relaunches cost rankings

Missing redirects
Old addresses lead nowhere. Backlinks and rankings are lost. A complete URL list prevents that.
Removed content
A shorter text looks cleaner. If it no longer answers a search query, the page drops. Before cutting anything, we check what the page ranks for.
A forgotten noindex
The test environment is blocked for search engines. If that block goes live too, the website disappears from Google. We check this at launch.

Who this is for

A good fit if

  • Your offer has changed, but the website still shows the old one.
  • Your website has rankings and backlinks you want to keep.
  • Your team no longer finds its way around its own website.

A weaker fit if

  • Only the system should change, while content and design stay. Then a migration is the right job.
  • You don't have a website yet. Then we start with a new B2B website.

Reference websites

All work

Intro call

Let's find out together where your growth gets stuck

  • You talk to the team that also does the work. No sales loop.
  • You learn which first step is worth it for you.
  • If your question fits another specialist better, we'll tell you.
Renata WisniewskaManaging Director, AqteloI read every request myself and reply within one business day.office@aqtelo.com

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What can we help with?

You can select more than one

What you probably want to know

Short fluctuations after the switch are normal. Lasting losses usually come from missing redirects or removed content. We check both page by page before launch.

Yes. A relaunch doesn't require a platform change. If the system holds you back, we recommend switching. We decide that together after the audit.

Every page gets a decision: keep, revise, merge or remove. Removed pages redirect to the matching new page.

Expertise, approvals and access to Search Console, Analytics and the CMS. We write the copy with you. We handle the import.

On the number of templates, languages and interfaces, and on how much text is written from scratch. After the audit you get a fixed quote.

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