Blog
Notes from the work.
Blog
What stands out when you put website, advertising, AI and security side by side. We don't follow an editorial calendar. A piece gets written when a topic keeps coming up in conversations.
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6 min read
New AI model? Delete everything first, then set up again
More context used to help a lot. With the 2026 models that flips. Why we delete rules, skills and hooks at every model change and bring back only what is missing.
5 min read
AI news October 2026: what companies should know now
New models from Anthropic and Google, a standard for agents in retail and the first conflicts with agents on the open web. What matters for your company.
5 min read
Agentjacking: how a fake error message takes over AI agents
Three attacks from 2026 show the same pattern: an agent reads data from outside and executes it as a command. What happened and which guardrails help.
4 min read
AI red teaming with open source: Garak, PyRIT, Promptfoo and more
Free tools from NVIDIA, Microsoft and others let you attack any AI application before someone else does. Which tool fits what, and what none of them replaces.
5 min read
LLM SEO: How ChatGPT, Claude and Perplexity Name Your Company
LLM SEO makes sure ChatGPT, Claude, Gemini and Perplexity name your company when someone asks for a provider. What to change on your website and beyond it.
5 min read
Generative Engine Optimization (GEO) Explained
GEO makes sure AI assistants name your company in their answers. What the term means, how it differs from SEO and AEO, and a checklist to tick off.
6 min read
Landing Page Optimization: A Checklist for More Enquiries
More enquiries from the same ad budget: seven checkpoints from offer and goal through ad, form and trust to load time and tests.
6 min read
AI Implementation in Companies: Seven Steps from Pilot to Saved Working Time
An AI implementation is worth it when your team clearly has less routine work afterwards. The seven steps from the process with the most hours to the next candidate.
9 min read
OWASP LLM Top 10: The Ten Biggest Risks for AI Applications
The ten most important security risks for applications with language models, from prompt injection to unbounded consumption. With an example and countermeasure for each.
6 min read
Framer Alternative: Which Path Fits Your Website
Webflow, WordPress, custom code or Wix and Squarespace: who maintains the site, what happens to your rankings and what do you own? The comparison by what counts in daily work.
1 min read
When moving from WordPress to Next.js makes sense
Judge a migration by maintenance, editing and business requirements, rather than the age or popularity of the platform.
1 min read
Help people discover your business through AI search
A practical approach to clear company information, useful answers and evidence that supports discovery in AI-assisted search.
1 min read
How to assess your company's visibility in AI search
Build a useful picture of where your business appears, which sources describe it and whether that attention reaches the right buyers.
1 min read
Slow pages create friction before the first enquiry
Find the performance problems that interrupt your buyer's journey, then fix the causes rather than chasing a score in isolation.
1 min read
Your website gets visitors. Why are enquiries missing?
Check the offer, audience, evidence and contact path before deciding that your website needs a complete redesign.
1 min read
How a website project moves from brief to launch
The decisions, content and feedback that keep a website project moving, and what your team contributes at each stage.
1 min read
What determines the cost of an apartment finder?
Compare a simple clickable plan with a detailed 3D experience by looking at modelling, unit data, integrations and ongoing operation.
1 min read
Shopify or Shopware: choose around your operation
Compare daily work, custom sales logic, integrations and total running costs before choosing a commerce platform or planning a move.
1 min read
WordPress, Webflow or Next.js: choose the right foundation
Choose a website platform around editing, functionality, ownership and the team that will maintain it over the next few years.
1 min read
Plan a clear legal notice for your business website
Prepare the company information and review process behind a legal notice for a website serving Germany or Switzerland.
5 min read
3D apartment finder: how a project website sells apartments
A building you can rotate, an apartment you can click, the floor plan one click away. What a 3D apartment finder gives developers, what it requires and when 2D is the better choice.
5 min read
Accessibility Strengthening Act (BFSG): what it means for your website
Since June 28, 2025, many online shops and booking flows in Germany must be accessible. Who falls under the BFSG, who doesn't and what Swiss companies need to know.
6 min read
What does a B2B website cost? The cost drivers at a glance
There is no fixed price for “a B2B website”. We show which factors set the price, where you can save and how to compare quotes fairly.
5 min read
ChatGPT ads: when a test is worth it and how to prepare it
Ads in ChatGPT are a new channel with its own rules. Who sees them, when a test fits B2B and how to prepare your landing page and tracking.
4 min read
Domain, hosting and email: what your company should own
Who owns the domain, where the website lives and why your emails land in spam. A guide to domain, hosting and email authentication.
5 min read
GDPR and the Swiss revFADP: a checklist for your company website
Cookie banner, fonts, analytics, forms and hosting: what a company website needs under the GDPR, TDDDG and the Swiss revised FADP (revDSG).
5 min read
What does a real estate website cost? Agent, developer and project, priced separately
An agent site, a developer site and a project site have different goals and different cost drivers. We price them separately and show where the budget goes.
5 min read
Landing Page or Website: What Your Campaign Really Needs
One page for one goal, or a whole website? When campaigns on Google, Meta or LinkedIn need their own landing page, and how to connect both cleanly.
5 min read
Project Website for a New Development: The Checklist
What belongs on the website of a new development, what you need to prepare and what happens after sell-out. A list to tick off.
6 min read
Relaunch Without Losing SEO: How to Keep Your Rankings When You Start Over
After a relaunch, traffic is almost always lost through missing redirects, deleted content and a forgotten noindex. Here is how we go about it, step by step.
5 min read
SEO or GEO: What Is the Difference and What Does Your Company Need?
SEO gets you into the list of search results, GEO into the answers of AI. Where the two overlap, where they differ and where to start.
6 min read
Shopify or WooCommerce: Which Online Shop Fits Your Business?
A sober comparison for merchants in Germany and Switzerland: who takes care of what, where the data sits and when each system fits.
5 min read
What Does a Shopify Shop Cost? Plan, Build, Apps and Operation
The Shopify plan is the smallest part of the bill. We show the four cost blocks of a shop and how to get a quote that holds.
3 min read
Agentic attacks: what changes when attackers use AI agents
Autonomous agents probe companies around the clock. What they look for first and which guardrails stop your own AI from helping them.
1 min read
AI-assisted development: what changes when your site lives in code
Why the way a website stores its layouts and content affects how easily development agents can help maintain it.
1 min read
Moving from Webflow to Next.js: what changes for marketing
What your team gains, what changes in everyday editing and how to plan a move without losing useful content or URLs.